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STORM WildEye Softbaits - Wildeye Swim Shad Spinnerbait - 3" - Firetiger - Softbaits
The Swim Shad Spinnerbait by STORM puts the incredible WildEye look on the business end of an "R"-shaft with a flashy holographic willow leaf blade. 3-pack.Dead-on swimming actions,seductive eyes, and durable PVC bodies that are as close to real as it gets. Check out the incredible holographic flash foil finishes! Rattle baits feature a noisy rattle chamber and are infused with anise oil; all styles are loaded with heavy salt. Pre-rigged with extra bodies; complete rigging instructions included. The Swim Shad Spinnerbait by STORM puts the incredible WildEye look on the business end of an amp;quot;Ramp;quot;-shaft with a flashy holographic willow leaf blade. 3-pack.Dead-on swimming actions,seductive eyes, and durable PVC bodies that are as cl
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Swimbaits 5" Halloween
Swimbaits 5" Halloween Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Hammer
Swimbaits 6.5" Halloween
Swimbaits 6.5" Halloween Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Hamme
STORM Suspending WildEye Swimming Shad Softbaits - 4" - Bluegill - Softbaits
These take shad baits to a whole new level! Sporting soft supple bodies, holographic swimmin' flash foil with heavy salt, dead-on swimming actions and realistic looking WildEyes, these specially weighted lures are deadly with slow stop &8216;n&8217; go retrieves. Equipped with a noisy rattle chamber and infused with anise oil, these tremendous lures come per-rigged with sharp hooks and extra bodies. 3 pack. Note: The 3" have only a treble hook. The 4" have a treble and back hook as shown in image above. These take shad baits to a whole new level! Sporting soft supple bodies, holographic swimmin' flash foil with heavy salt, dead-on swimming actions and realistic looking WildEyes, these specially weighted lures are deadly with slow stop amp;8216;namp
Panther Martin Vivif Minnow - 2-1 2" - Rainbow Trout Holograph - Softbaits
A very flashy swim bait, with lots of wigglin', wobblin' action. Vibrant holographic colors shimmer through the water like a real baitfish. The high dorsal fin acts like a rudder to track true on the retrieve; unique nose eyelet imparts better lift-drop action. Long shank Mustad hook; thin, high-action tail section. A very flashy swim bait, with lots of wigglin', wobblin' action. Vibrant holographic colors shimmer through the water like a real baitfish. The high dorsal fin acts like a rudder to track true on the retrieve; unique nose eyelet imparts better lift-d
Swimbaits 5" Red Calico Hunter
Swimbaits 5" Red Calico Hunter Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big
Swimbaits 5" Surf Smelt
Swimbaits 5" Surf Smelt Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Hammer
Swimbaits 5" Kelp Kritter
Swimbaits 5" Kelp Kritter Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Hamm
Tackle Industries Mini D Swimbait Lures - Black - Cold Water Lures
Proven effective on big bass, muskie and pikeBlack nickel treble hookGreat for freshwater or saltwater useWeighing in at 1.75 ounces, the Mini D Swimbait is a 100% soft lure and a not-so-mini 6" long (nearly 10" with the hand-cut tail pulled out). A tough inner harness holds a black nickel saltwater treble hook, great for both freshwater and saltwater fishing. From muskie and pike to striper bass, tarpon, peacock bass, barracuda, wahoo and more, there aren"t many gamefish that can resist the Mini Swimbait.Balanced with a weight head, it swims down at a 45-degree angle of the fall and horizontally when jerked or reeled in. For bass, use the Mini D as a crankbait, jerkbait or jig. Other features include realistic 3-D eyes, fins, gill plate, and scales. Proven effective on big bass, muskie and pikeBlack nickel treble hookGreat for freshwater or saltwater useWeighing in at 1.75 ounces, the Mini D Swimbait is a 100% soft lure and a not-so-mini 6 long (nearly 10amp;quot; with the hand-cut tail pulled o
STORM Kickin' Goby - Natural Goby - Softbaits
Thanks to its segmented body, kickin' tail and polycarbonate diving lip, the STORM Kickin' Goby produces an incredibly lifelike swimming action unlike anything you have seen before. Designed to swim slowly near the bottom like the real thing, the Kickin' Goby's soft, yet durable plastic body features a holographic insert and lifelike paint scheme for the ultimate in realism. Rigged with a premium upturned VMC hook. Thanks to its segmented body, kickin' tail and polycarbonate diving lip, the STORM Kickin' Goby produces an incredibly lifelike swimming action unlike anything you have seen before. Designed to swim slowly near the bottom like the real thing, the Kic
Bass Pro Shops Lazer Eye Shad - 4" - Chartreuse Shad - Softbaits
Super swimming action Oversized Lazer Eyes Natural holographic finish Durable soft plastic body The swishing tail action on our double-jointed Lazer Eye Shad is enough to make any bass want to engulf it as soon as it comes into range. But the oversized Lazer Eyes and ultra-natural holographic finish just combine to aggravate the situation. Super swimming action. Durable soft-plastic body, pre-rigged with a super-sharp premium hook. Super swimming action Oversized Lazer Eyes Natural holographic finish Durable soft plastic body The swishing tail action on our double-jointed Lazer Eye Shad is enough to make any bass want to engulf it as soon as it comes into range. But the ove
Swimbaits 5" Midnight Phantom
Swimbaits 5" Midnight Phantom Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big
Swimbaits 5" Grunion
Swimbaits 5" Grunion Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Hammer sw
Swimbaits 6.5" Fongfish
Swimbaits 6.5" Fongfish Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Hammer
Luck E Strike Luck ''E'' Strike Bass Magic Swimbaits - 3.5" - 7 Pack - Moccasin - Softbaits
Affordable hollow-bodied swimbaits feature lifelike paint schemes, a water-churning paddle tail, and five sizes to tempt any bass' appetite. Affordable hollow-bodied swimbaits feature lifelike paint schemes, a water-churning paddle tail, and five sizes to tempt any bass' appetite.
Swimbaits 5" Sardine
Swimbaits 5" Sardine Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Hammer sw
Swimbaits 5" Invader
Swimbaits 5" Invader Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Hammer sw
STORM WildEye Live Herring Lure - Blue Back - Softbaits
Pre-rigged, realistic body shape -- swims like a live baitfish. Holographic flash foil. 5''; 1 oz. 4 pack. Pre-rigged, realistic body shape -- swims like a live baitfish. Holographic flash foil. 5''; 1 oz. 4 pack.
STORM Kickin' Slab Jerkbait - 4'' - Black Crappie - Softbaits
These STORM Kickin' Slab jerks are excellent baitfish imitators. Equipped a durable soft plastic body, detailed holographic insert, realistic WildEye stare, strong polycarbonate lip and an incredibly lifelike swimming action, these jerk baits are rigged with ultra-sharp premium VMC treble hooks for precise hook sets. The 8'' Kickin' Slab Jerkbaits are equipped with two ultra-sharp premium VMC treble hooks. The 4" are equipped with one ultra-sharp premium treble hook. These STORM Kickin' Slab jerks are excellent baitfish imitators. Equipped a durable soft plastic body, detailed holographic insert, realistic WildEye stare, strong polycarbonate lip and an incredibly lifelike swimming action, these jerk baits are rig
Berkley PowerBait Swim Shad Swimbaits - 4'' - 7 16 oz. - Bunker - Softbaits
A Bass Pro Exclusive! Loaded with PowerBait fish attractant, this soft Swim Shad Swimbait from Berkley is designed to tempt any fish is available in assorted sizes and a range of great-looking color patterns. Complete with a holographic foil insert for extra flash and realism; high-action paddle tail; premium hook. A Bass Pro Exclusive! Loaded with PowerBait fish attractant, this soft Swim Shad Swimbait from Berkley is designed to tempt any fish is available in assorted sizes and a range of great-looking color patterns. Complete with a holographic foil insert f
Swimbaits 9" Christmas Tree
Swimbaits 9" Christmas Tree Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Ha
STORM Live Kickin' Shad - 4'' - 1 2 oz. - Olive Shiner - Softbaits
Kickin' Minnow action in a Swim Shad profile Durable soft body with holographic insert Lifelike segmented body produces authentic action Slow sinking Soft PVC material with reinforcing mesh and hard inner core Rigged with a Black Nickel VMC treble hook Anything but typical, the STORM Live Kickin' Shad is a soft body, lipless, segmented bait that runs with an authentic shad action that big fish unleash on. Designed with all the characteristics of STORM's Live and WildEye series baits, the Live Kickin' Shad's durable soft body has a holographic insert and lifelike WildEye, adding to its realism to track suspecting fish in. The Live Kickin' Shad's delicate outer layer of soft PVC material is reinforced with a mesh liner and durable hard inner core to withstand big hits, again and again. Rigged with a Black Nickel VMC treble hook. Kickin' Minnow action in a Swim Shad profile Durable soft body with holographic insert Lifelike segmented body produces authentic action Slow sinking Soft PVC material with reinforcing mesh and hard inner core Rigged with a Black Nickel VMC trebl
Bass Pro Shops XPS Swim Bait Hooks - 1 4 oz. - 5 0 - Terminal Tackle
Our weighted hook is made to enhance the performance of today&39;s soft plastic swimbaits and features a handy spiral keeper that holds your bait in line with the hook point for more hook-ups. Our weighted hook is made to enhance the performance of todayamp;39;s soft plastic swimbaits and features a handy spiral keeper that holds your bait in line with the hook point for more hook-ups.
Swimbaits 9" Pearl
Swimbaits 9" Pearl Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Hammer swim
Swimbaits 6.5" Keylime
Swimbaits 6.5" Keylime Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually"swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Hammer s
Swimbaits 5" Toast
Swimbaits 5" Toast Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Hammer swim
Swimbaits 9" Toast
Swimbaits 9" Toast Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Hammer swim
Swimbaits 6.5" Redrum
Swimbaits 6.5" Redrum Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Hammer s
Swimbaits 5" Black Widow
Swimbaits 5" Black Widow Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Hamme
Lake Fork Trophy Lures Live Magic Shad? - Watermelon Red Pearl - 4-1 2" - Softbaits
Ultimate live action swimbaitSeparate body sections joined by tough, thin stripsTrue multi-jointed swimming motionGarlic- and salt-impregnatedFine scale detailTop slit plus belly channelThe Live Magic Shad is the ultimate live-action swimbait! Made from soft plastic and impregnated with garlic, the technically advanced design of the Live Magic Shad mimics the swimming motion of a fleeing baitfish when retrieved. No matter how the Magic Shad is rigged, weightless, Texas, Carolina, drop shot, wacky, nail or on a jighead, the Live Magic Shad draw thunderous strikes no matter their mood. Ultimate live action swimbaitSeparate body sections joined by tough, thin stripsTrue multi-jointed swimming motionGarlic- and salt-impregnatedFine scale detailTop slit plus belly channelThe Live Magic Shad is the ultimate live-action swimbait! Made f
Swimbaits 5" Wrathchild
Swimbaits 5" Wrathchild Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Hammer
LIVETARGET Blueback Herring - Silver Blue - Model BBH114SK - Hardbaits
A hard swimbait that offers almost as enticing movement as a soft plastic swimbait, the LIVETARGET Blueback Herring&8217;s segmented body helps this dead-on baitfish imitation produce some serious swagger. Along with the realistic markings, scale patterns, gill plates and eyes, walleye, bass, pike and musky will be seduced by the LIVETARGET Blueback Herring&8217;s triple segmented body which makes it mimic a fleeing herring with the same hard wiggling, swimming and vibrating action. Plus, with a strategic internal weight transfer system, the LIVETARGET Blueback Herring casts like a bullet so you can cover loads of water. Outfitted with premium Daiichi hooks. Model BBH114SK: Sinking; 6'' per second; 4-1/2''; 1 oz. Model BBH114FS: Fast Sink; 1' per second; 4-1/2''; 1 oz. Model BBH88SK: Sinking; 6'' per second; 3-1/2''; 5/8 oz. Model BBJ88FS: Fast Sink; 1' per second; 3-1/2''; 5/8 oz. Tip: Fasten the LIVETARGET Blueback Herring directly to the main fishing line or leader material using a clinch or loop knot. Do NOT use a terminal snap, as this may impede the swimming action. A hard swimbait that offers almost as enticing movement as a soft plastic swimbait, the LIVETARGET Blueback Herringamp;8217;s segmented body helps this dead-on baitfish imitation produce some serious swagger. Along with the realistic markings, scale
