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Bass Pro Shops XPS Z9R Perch Swimbait - 3-1 2" - Green Perch - Hardbaits
High-quality construction and hardware Deeper-bodied perch profile Extreme realism, down to intricate gill, fin, and eye detail Precisely reproduced natural coloration Same high-quality construction and hardware as the original Bass Pro Shops Z9R Swimbait, now in a deeper-bodied perch profile. Extreme realism, down to intricate gill, fin, and eye detail, combined with the precisely reproduced natural coloration of green perch or bluegill give you a lure to target the mightiest and wariest lunkers in the lake! Weight: 3/4 oz. Length: 3-1/2''. High-quality construction and hardware Deeper-bodied perch profile Extreme realism, down to intricate gill, fin, and eye detail Precisely reproduced natural coloration Same high-quality construction and hardware as the original Bass Pro Shops Z9R S
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Swimbaits 5" Toast Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Hammer swim
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Swimbaits 6.5" Sardine Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Hammer
Swimbaits 5" Surf Smelt
Swimbaits 5" Surf Smelt Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Hammer
Swimbaits 9" Pearl
Swimbaits 9" Pearl Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Hammer swim
Swimbaits 5" Black Widow
Swimbaits 5" Black Widow Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Hamme
Swimbaits 6.5" Redrum
Swimbaits 6.5" Redrum Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Hammer s
Swimbaits 5" Rainbow Trout
Swimbaits 5" Rainbow Trout Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Ham
STORM Live Kickin' Shad - 4'' - 1 2 oz. - Olive Shiner - Softbaits
Kickin' Minnow action in a Swim Shad profile Durable soft body with holographic insert Lifelike segmented body produces authentic action Slow sinking Soft PVC material with reinforcing mesh and hard inner core Rigged with a Black Nickel VMC treble hook Anything but typical, the STORM Live Kickin' Shad is a soft body, lipless, segmented bait that runs with an authentic shad action that big fish unleash on. Designed with all the characteristics of STORM's Live and WildEye series baits, the Live Kickin' Shad's durable soft body has a holographic insert and lifelike WildEye, adding to its realism to track suspecting fish in. The Live Kickin' Shad's delicate outer layer of soft PVC material is reinforced with a mesh liner and durable hard inner core to withstand big hits, again and again. Rigged with a Black Nickel VMC treble hook. Kickin' Minnow action in a Swim Shad profile Durable soft body with holographic insert Lifelike segmented body produces authentic action Slow sinking Soft PVC material with reinforcing mesh and hard inner core Rigged with a Black Nickel VMC trebl
Swimbaits 5" Threadfin Shad
Swimbaits 5" Threadfin Shad Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Ha
Lucky Craft Pointer 125 Jointed Smasher Hardbaits - Chartreuse Shad - Hardbaits
The Pointer has a very low center of gravity thanks to a special brass weight in its belly, and the low center of balance causes the lure to wobble and vibrate whenever the retrieve is stopped. The Pointer 125 Smasher is a triple-jointed jerkbait that promises to be a dynamite choice for transition zones in cold water. Length: 4-3/4''. Weight: 1 oz. Dives: 3'. The Pointer has a very low center of gravity thanks to a special brass weight in its belly, and the low center of balance causes the lure to wobble and vibrate whenever the retrieve is stopped. The Pointer 125 Smasher is a triple-jointed jerkbait tha
Swimbaits 9" Christmas Tree
Swimbaits 9" Christmas Tree Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Ha
Swimbaits 6.5" Deep Purple
Swimbaits 6.5" Deep Purple Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Ham
Swimbaits 5" Halloween
Swimbaits 5" Halloween Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Hammer
Swimbaits 5" Sardine
Swimbaits 5" Sardine Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Hammer sw
Swimbaits 5" Bleeding Mackerel
Swimbaits 5" Bleeding Mackerel Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big
Swimbaits 6.5" Halloween
Swimbaits 6.5" Halloween Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Hamme
Jackall® Giron Jointed Panfish - Chartreuse Shad - 4" - Hardbaits
The most realistic panfish imitation we've seen in a hardbait Bass will find the Giron irresistible Top of the ''to eat'' list of every bass in the lake Jointed body creates a lively action Sinks slowly, imitating a wounded panfish On the retrieve it rests level at a stop Often, bass fishermen focus too much on minnow and worm imitations&8212;even when they know that panfish has got to be at the top of the ''to eat'' list of every bass in the lake. The Jackall® Giron Jointed Panfish is the most realistic panfish imitation we've seen in a hardbait. The Giron Jointed Panfish sinks slowly, imitating a wounded bluegill or crappie on the retrieve, and rests level at a stop to draw obliterating strikes from big, bold bass. The most realistic panfish imitation we've seen in a hardbait Bass will find the Giron irresistible Top of the ''to eat'' list of every bass in the lake Jointed body creates a lively action Sinks slowly, imitating a wounded panfish On the retrieve i
Storm Kickin' Stick Swimbait - 6'' - 1-1 2 oz. - Blue Chrome Orange Belly - Hardbaits
STORM's Kickin' Stick is the ultimate segmented swimbait! Effective for a wide variety of fresh and saltwater species, the Kickin' Stick's three-part, segmented body imitates struggling baitfish by producing a supernatural swim kicking action that is sure to solicit strikes from all types of brutes. Its lipless front segment is designed to retrieve at a running depth of one to two feet below the surface. Combine that with loud vibrating rattles and the Kickin' Stick Swimbait will persuade big fish to climb the water column for a strike. Kickin' Stick Swimbaits are equipped with Premium Black Nickel VMC treble hooks for consistent hook sets. Model KST12: 5''; 2/3 oz.Model KST16: 6''; 1-1/2 oz. Model KST20: 8''; 2-3/4 oz. STORM's Kickin' Stick is the ultimate segmented swimbait! Effective for a wide variety of fresh and saltwater species, the Kickin' Stick's three-part, segmented body imitates struggling baitfish by producing a supernatural swim kicking action that is
Swimbaits 5" Green Sardine
Swimbaits 5" Green Sardine Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Ham
Jackall® Giron Jointed Panfish - Chartreuse Shad - 4" - Hardbaits
The most realistic panfish imitation we've seen in a hardbait Bass will find the Giron irresistible Top of the ''to eat'' list of every bass in the lake Jointed body creates a lively action Sinks slowly, imitating a wounded panfish On the retrieve it rests level at a stop Often, bass fishermen focus too much on minnow and worm imitations&8212;even when they know that panfish has got to be at the top of the ''to eat'' list of every bass in the lake. The Jackall® Giron Jointed Panfish is the most realistic panfish imitation we've seen in a hardbait. The Giron Jointed Panfish sinks slowly, imitating a wounded bluegill or crappie on the retrieve, and rests level at a stop to draw obliterating strikes from big, bold bass. The most realistic panfish imitation we've seen in a hardbait Bass will find the Giron irresistible Top of the ''to eat'' list of every bass in the lake Jointed body creates a lively action Sinks slowly, imitating a wounded panfish On the retrieve i
Swimbaits 6.5" Grunion
Swimbaits 6.5" Grunion Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Hammer
Swimbaits 5" Wookie Wacker
Swimbaits 5" Wookie Wacker Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Ham
Swimbaits 5" Pearl
Swimbaits 5" Pearl Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Hammer swim
Swimbaits 6.5" Atomic Punk
Swimbaits 6.5" Atomic Punk Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Ham
Swimbaits 5" Green Hitch
Swimbaits 5" Green Hitch Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Hamme
Swimbaits 6.5" Baitfish
Swimbaits 6.5" Baitfish Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Hammer
Swimbaits 6.5" Keylime
Swimbaits 6.5" Keylime Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually"swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Hammer s
Swimbaits 5" Wrathchild
Swimbaits 5" Wrathchild Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Hammer
Swimbaits 5" Midnight Phantom
Swimbaits 5" Midnight Phantom Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big
Swimbaits 5" Invader
Swimbaits 5" Invader Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Hammer sw
