Fishing Store
Soft Swimbaits
LIVETARGET Blueback Herring - Silver Blue - Model BBH114SK - Hardbaits
A hard swimbait that offers almost as enticing movement as a soft plastic swimbait, the LIVETARGET Blueback Herring&8217;s segmented body helps this dead-on baitfish imitation produce some serious swagger. Along with the realistic markings, scale patterns, gill plates and eyes, walleye, bass, pike and musky will be seduced by the LIVETARGET Blueback Herring&8217;s triple segmented body which makes it mimic a fleeing herring with the same hard wiggling, swimming and vibrating action. Plus, with a strategic internal weight transfer system, the LIVETARGET Blueback Herring casts like a bullet so you can cover loads of water. Outfitted with premium Daiichi hooks. Model BBH114SK: Sinking; 6'' per second; 4-1/2''; 1 oz. Model BBH114FS: Fast Sink; 1' per second; 4-1/2''; 1 oz. Model BBH88SK: Sinking; 6'' per second; 3-1/2''; 5/8 oz. Model BBJ88FS: Fast Sink; 1' per second; 3-1/2''; 5/8 oz. Tip: Fasten the LIVETARGET Blueback Herring directly to the main fishing line or leader material using a clinch or loop knot. Do NOT use a terminal snap, as this may impede the swimming action. A hard swimbait that offers almost as enticing movement as a soft plastic swimbait, the LIVETARGET Blueback Herringamp;8217;s segmented body helps this dead-on baitfish imitation produce some serious swagger. Along with the realistic markings, scale
Bass Pro Shops XPS Deal N' Dog Swimbait - 12" - XXX Perch - Cold Water Lures
Internal non-slip tunable body harness1.8 mm diameter wire frame2 " 4/0 short shank hooksFine tune your lure for the best possible action! The Bass Pro Shops XPS Deal N&39; Dog Swimbait can be tuned to enhance its action right out of the package or after a fish is caught. To tune the lure, turn it over and look straight down the belly from the head to the tail. Look for any bends in the bait, and then use your hands to bend that curve in the opposite direction. Re-examine the bottom of the body from head to tail again, and repeat the process until the lure is perfectly straight. Make a test cast and if the lure runs off to either side, bend the tail section away from the direction that the lure is turning. Continue tuning until the lure swims straight with a slight side-to-side wobble. Creating a slight concave bend in the belly can enhance XPS Deal N&39; Dog"s wobble. The Deal N&39; Dog performs best when a steady retrieve is applied with an occasional twitch or pause to trigger a following fish to strike.Muskies often follow lures and can be triggered to strike at the boat by executing a proper figure 8 maneuver. Smoothly transition your rod tip below the water"s surface, draw a wide "L" along and away from the boat, curve back toward the boat, and complete a figure 8 in the water. Make wide, slower turns and speed up on the straight-aways. Strikes typically occur after a fish builds up speed on the straight-away and catches up on the turn. If a strike occurs, try to set the hook back against the fish"s momentum. Some anglers disengage the spools on their baitcasting reels and use their thumbs for spool tension to have more control over a hooked fish. If a fish continues to track the lure without striking, gradually increase overall speed until the fish loses interest or strikes. Repetition and muscle memory are major keys to this technique. Performing the maneuver after every cast increases the odds of successful execution when a fish appears.The XPS Deal N&39; Dog"s subtle action is terrific for clear water applications. Outstanding value plus outstanding performance is yours with every XPS lure from Bass Pro Shops. Internal non-slip tunable body harness1.8 mm diameter wire frame2 4/0 short shank hooksFine tune your lure for the best possible action! The Bass Pro Shops XPS Deal Namp;39; Dog Swimbait can be tuned to enhance its action right out of the package o
Bass Pro Shops XPS Thump N' Deal Swimbait - 9" - XXX Cisco - Cold Water Lures
Internal non-slip tunable body harness1.8 mm diameter wire frame2 " 4/0 short shank hooksFine tune your lure for the best possible results! The Bass Pro Shops Thump N&39; Deal Swimbait can be tuned to enhance its action right out of the package or after a fish is caught. To tune the lure, turn it over and look straight down the belly from the head to the tail. Look for any bends in the bait, and then use your hands to bend that curve in the opposite direction. Re-examine the bottom of the body from head to tail again, and repeat the process until the lure is perfectly straight. Make a test cast and if the lure runs off to either side, bend the tail section away from the direction that the lure is turning. Continue tuning until the lure swims straight with a slight side-to-side wobble. Creating a slight concave bend in the belly can enhance XPS Thump N&39; Deal"s wobble. The Thump N&39; Deal performs best when a steady retrieve is applied with an occasional twitch or pause to trigger a following fish to strike.Muskies often follow lures and can be triggered to strike at the boat by executing a proper figure 8 maneuver. Smoothly transition your rod tip below the water"s surface, draw a wide "L" along and away from the boat, curve back toward the boat, and complete a figure 8 in the water. Make wide, slower turns and speed up on the straight-aways. Strikes typically occur after a fish builds up speed on the straight-away and catches up on the turn. If a strike occurs, try to set the hook back against the fish"s momentum. Some anglers disengage the spools on their baitcasting reels and use their thumbs for spool tension to have more control over a hooked fish. If a fish continues to track the lure without striking, gradually increase overall speed until the fish loses interest or strikes. Repetition and muscle memory are major keys to this technique. Performing the maneuver after every cast increases the odds of successful execution when a fish appears.The XPS Thump N&39; Deal"s subtle action is terrific for clear water applications. The XPS Thump N&39; Deal can also be very effective when slow trolled behind the boat.Outstanding value plus outstanding performance"yours with XPS lures from Bass Pro Shops. Internal non-slip tunable body harness1.8 mm diameter wire frame2 4/0 short shank hooksFine tune your lure for the best possible results! The Bass Pro Shops Thump Namp;39; Deal Swimbait can be tuned to enhance its action right out of the package or
Northland Fishing Tackle 24-Piece Mimic Minnow Panfish Kit - Cold Water Lures
Northland Fishing Tackle's 24-Piece Mimic Minnow Panfish Kit is one of the deadliest assortments of lifelike ''holographic'' Baitfish-Image&153; soft plastic swimbaits out there. Along with their realistic finish and high-action paddle tails, Mimic Minnows are perfectly sized for taking everything from slab crappie, perch and panfish to bass, walleye, trout and pike. This kit includes 21 Mimic Minnows, three spinners and one re-usable, six-compartment utility box. Northland Fishing Tackle's 24-Piece Mimic Minnow Panfish Kit is one of the deadliest assortments of lifelike ''holographic'' Baitfish-Imageamp;153; soft plastic swimbaits out there. Along with their realistic finish and high-action paddle tails, Mim
Northland Fishing Tackle 26-Piece Mimic Minnow Curly-Fin Kit - Cold Water Lures
This 26-Piece Mimic Minnow Curly-Fin Kit from Northland Fishing Tackle is one of the most versatile assortments of holographic Baitfish-Image&153; soft plastic swimbait ever assembled. On top of their detailed, holographic finish, the Mimic Minnow Curly-Fin baits sports a tantalizing teaser tail that works to provoke strikes from everything from slab crappie, perch and panfish to bass, walleye, trout and pike. The kit comes in a durable, reusable, six-compartment utility box. This 26-Piece Mimic Minnow Curly-Fin Kit from Northland Fishing Tackle is one of the most versatile assortments of holographic Baitfish-Imageamp;153; soft plastic swimbait ever assembled. On top of their detailed, holographic finish, the Mimic Minno
Northland Fishing Tackle 18-Piece Mimic Minnow Panfish Kit - Cold Water Lures
Northland Fishing Tackle's 18-Piece Mimic Minnow Panfish Kit is the deadliest assortment of lifelike ''holographic'' Baitfish-Image&153; soft plastic swimbaits out there. Along with their realistic finish and high-action paddle tails, Mimic Minnows are perfectly sized for taking everything from slab crappie, perch and panfish to bass, walleye, trout and pike. This kit includes 14 Mimic Minnows, three spinners and one re-usable, six-compartment utility box. Northland Fishing Tackle's 18-Piece Mimic Minnow Panfish Kit is the deadliest assortment of lifelike ''holographic'' Baitfish-Imageamp;153; soft plastic swimbaits out there. Along with their realistic finish and high-action paddle tails, Mimic Minno
Offshore Angler? Shad Bodies - Opaque Chartreuse - 25 - Lures
Paddle tail designLifelike actionPerfect for umbrella rigs and swimbaitsPaddle tail design of the Offshore Angler XPS® Shad Bodies gives lifelike action and is perfect for umbrella rigs and swimbaits. Paddle tail designLifelike actionPerfect for umbrella rigs and swimbaitsPaddle tail design of the Offshore Angler XPS Shad Bodies gives lifelike action and is perfect for umbrella rigs and swimbaits.
LIVETARGET Blueback Herring - Silver Blue - Model BBH114SK - Hardbaits
A hard swimbait that offers almost as enticing movement as a soft plastic swimbait, the LIVETARGET Blueback Herring&8217;s segmented body helps this dead-on baitfish imitation produce some serious swagger. Along with the realistic markings, scale patterns, gill plates and eyes, walleye, bass, pike and musky will be seduced by the LIVETARGET Blueback Herring&8217;s triple segmented body which makes it mimic a fleeing herring with the same hard wiggling, swimming and vibrating action. Plus, with a strategic internal weight transfer system, the LIVETARGET Blueback Herring casts like a bullet so you can cover loads of water. Outfitted with premium Daiichi hooks. Model BBH114SK: Sinking; 6'' per second; 4-1/2''; 1 oz. Model BBH114FS: Fast Sink; 1' per second; 4-1/2''; 1 oz. Model BBH88SK: Sinking; 6'' per second; 3-1/2''; 5/8 oz. Model BBJ88FS: Fast Sink; 1' per second; 3-1/2''; 5/8 oz. Tip: Fasten the LIVETARGET Blueback Herring directly to the main fishing line or leader material using a clinch or loop knot. Do NOT use a terminal snap, as this may impede the swimming action. A hard swimbait that offers almost as enticing movement as a soft plastic swimbait, the LIVETARGET Blueback Herringamp;8217;s segmented body helps this dead-on baitfish imitation produce some serious swagger. Along with the realistic markings, scale
Tackle Industries Mini D Swimbait Lures - Black - Cold Water Lures
Proven effective on big bass, muskie and pikeBlack nickel treble hookGreat for freshwater or saltwater useWeighing in at 1.75 ounces, the Mini D Swimbait is a 100% soft lure and a not-so-mini 6" long (nearly 10" with the hand-cut tail pulled out). A tough inner harness holds a black nickel saltwater treble hook, great for both freshwater and saltwater fishing. From muskie and pike to striper bass, tarpon, peacock bass, barracuda, wahoo and more, there aren"t many gamefish that can resist the Mini Swimbait.Balanced with a weight head, it swims down at a 45-degree angle of the fall and horizontally when jerked or reeled in. For bass, use the Mini D as a crankbait, jerkbait or jig. Other features include realistic 3-D eyes, fins, gill plate, and scales. Proven effective on big bass, muskie and pikeBlack nickel treble hookGreat for freshwater or saltwater useWeighing in at 1.75 ounces, the Mini D Swimbait is a 100% soft lure and a not-so-mini 6 long (nearly 10amp;quot; with the hand-cut tail pulled o
Yum Money Minnow Swimbaits - 3.5'' - Rainbow Trout - Softbaits
When money fish are all that matters, you can count on Yum's Money Minnow soft swimbaits to start a big-time feeding frenzy. In addition to the Yum Money Minnow's lifelike finish and proven swimming action, these effective swimbaits feature a unique belly slot allows the hook fit inside making the Money Minnow one of the more rigging-friendly swimbaits. The belly slot also means there is less material to pull the hook through on hook sets. A slow retrieve produces the realistic action required to draw strikes from bass, walleye and other predator fish. When money fish are all that matters, you can count on Yum's Money Minnow soft swimbaits to start a big-time feeding frenzy. In addition to the Yum Money Minnow's lifelike finish and proven swimming action, these effective swimbaits feature a unique
Offshore Angler? Shad Bodies - Opaque Chartreuse - 25 - Lures
Paddle tail designLifelike actionPerfect for umbrella rigs and swimbaitsPaddle tail design of the Offshore Angler XPS® Shad Bodies gives lifelike action and is perfect for umbrella rigs and swimbaits. Paddle tail designLifelike actionPerfect for umbrella rigs and swimbaitsPaddle tail design of the Offshore Angler XPS Shad Bodies gives lifelike action and is perfect for umbrella rigs and swimbaits.
Luck E Strike Luck ''E'' Strike Bass Magic Swimbaits - 3.5" - 7 Pack - Moccasin - Softbaits
Affordable hollow-bodied swimbaits feature lifelike paint schemes, a water-churning paddle tail, and five sizes to tempt any bass' appetite. Affordable hollow-bodied swimbaits feature lifelike paint schemes, a water-churning paddle tail, and five sizes to tempt any bass' appetite.
STORM WildEye Live Herring Lure - Blue Back - Softbaits
Pre-rigged, realistic body shape -- swims like a live baitfish. Holographic flash foil. 5''; 1 oz. 4 pack. Pre-rigged, realistic body shape -- swims like a live baitfish. Holographic flash foil. 5''; 1 oz. 4 pack.
STORM Kickin' Minnow - 4" - Goldfish - Softbaits
Segmented body with kicking tailDurable soft plastic bodyRigged with a premium red VMC hook (8'' and 10'' model comes with two red treble hooks)Lifelike swimming actionHolographic insertHolographic WildEyePolycarbonate lip The Kickin' Minnow's segmented body and kicking tail provide more realistic swimming action than traditional soft plastic minnow imitations, while its polycarbonate lip helps get the bait deep quickly. STORM's signature holographic WildEye and body insert add extra fish-enticing flash. Segmented body with kicking tailDurable soft plastic bodyRigged with a premium red VMC hook (8'' and 10'' model comes with two red treble hooks)Lifelike swimming actionHolographic insertHolographic WildEyePolycarbonate lip The Kickin' Minnow's seg
Yum Money Minnow Swimbaits - 3.5'' - Rainbow Trout - Softbaits
When money fish are all that matters, you can count on Yum's Money Minnow soft swimbaits to start a big-time feeding frenzy. In addition to the Yum Money Minnow's lifelike finish and proven swimming action, these effective swimbaits feature a unique belly slot allows the hook fit inside making the Money Minnow one of the more rigging-friendly swimbaits. The belly slot also means there is less material to pull the hook through on hook sets. A slow retrieve produces the realistic action required to draw strikes from bass, walleye and other predator fish. When money fish are all that matters, you can count on Yum's Money Minnow soft swimbaits to start a big-time feeding frenzy. In addition to the Yum Money Minnow's lifelike finish and proven swimming action, these effective swimbaits feature a unique
STORM Kickin' Minnow - 4" - Goldfish - Softbaits
Segmented body with kicking tailDurable soft plastic bodyRigged with a premium red VMC hook (8'' and 10'' model comes with two red treble hooks)Lifelike swimming actionHolographic insertHolographic WildEyePolycarbonate lip The Kickin' Minnow's segmented body and kicking tail provide more realistic swimming action than traditional soft plastic minnow imitations, while its polycarbonate lip helps get the bait deep quickly. STORM's signature holographic WildEye and body insert add extra fish-enticing flash. Segmented body with kicking tailDurable soft plastic bodyRigged with a premium red VMC hook (8'' and 10'' model comes with two red treble hooks)Lifelike swimming actionHolographic insertHolographic WildEyePolycarbonate lip The Kickin' Minnow's seg
STORM Live Stocker Trout Softbaits - 6" - 5 8 oz. - Trout - Softbaits
The STORM Live Stocker Trout features a realistic stock rainbow trout pattern with a secure I-Bolt system with holographic WildEye, lifelike swimming action, holographic swimmin' flash foil, and a strong soft body with internal weighted head. The STORM Live Stocker Trout features a realistic stock rainbow trout pattern with a secure I-Bolt system with holographic WildEye, lifelike swimming action, holographic swimmin' flash foil, and a strong soft body with internal weighted head.
Gene Larew Salt Flick'R Soft Plastic Lures - Dark Watermelon Neon - Softbaits
Offers extreme flexibility in fishing techniqueLeave the legs on for more action or pinch them offSalt impregnatedIs it a sinking worm, a swimbait, a shaky-head, or a do-nothing worm? Yes, it is! No other soft plastic gives you this much flexibility in fishing technique. Leave the legs on for more action or pinch them off. Salt impregnated. Offers extreme flexibility in fishing techniqueLeave the legs on for more action or pinch them offSalt impregnatedIs it a sinking worm, a swimbait, a shaky-head, or a do-nothing worm? Yes, it is! No other soft plastic gives you this much flexibility
STORM WildEye Softbaits - Wildeye Swim Shad Spinnerbait - 3" - Firetiger - Softbaits
The Swim Shad Spinnerbait by STORM puts the incredible WildEye look on the business end of an "R"-shaft with a flashy holographic willow leaf blade. 3-pack.Dead-on swimming actions,seductive eyes, and durable PVC bodies that are as close to real as it gets. Check out the incredible holographic flash foil finishes! Rattle baits feature a noisy rattle chamber and are infused with anise oil; all styles are loaded with heavy salt. Pre-rigged with extra bodies; complete rigging instructions included. The Swim Shad Spinnerbait by STORM puts the incredible WildEye look on the business end of an amp;quot;Ramp;quot;-shaft with a flashy holographic willow leaf blade. 3-pack.Dead-on swimming actions,seductive eyes, and durable PVC bodies that are as cl
Panther Martin Vivif Minnow - 2-1 2" - Rainbow Trout Holograph - Softbaits
A very flashy swim bait, with lots of wigglin', wobblin' action. Vibrant holographic colors shimmer through the water like a real baitfish. The high dorsal fin acts like a rudder to track true on the retrieve; unique nose eyelet imparts better lift-drop action. Long shank Mustad hook; thin, high-action tail section. A very flashy swim bait, with lots of wigglin', wobblin' action. Vibrant holographic colors shimmer through the water like a real baitfish. The high dorsal fin acts like a rudder to track true on the retrieve; unique nose eyelet imparts better lift-d
STORM Live Stocker Trout Softbaits - 6" - 5 8 oz. - Trout - Softbaits
The STORM Live Stocker Trout features a realistic stock rainbow trout pattern with a secure I-Bolt system with holographic WildEye, lifelike swimming action, holographic swimmin' flash foil, and a strong soft body with internal weighted head. The STORM Live Stocker Trout features a realistic stock rainbow trout pattern with a secure I-Bolt system with holographic WildEye, lifelike swimming action, holographic swimmin' flash foil, and a strong soft body with internal weighted head.
Lake Fork Trophy Lures Live Magic Shad? - Watermelon Red Pearl - 4-1 2" - Softbaits
Ultimate live action swimbaitSeparate body sections joined by tough, thin stripsTrue multi-jointed swimming motionGarlic- and salt-impregnatedFine scale detailTop slit plus belly channelThe Live Magic Shad is the ultimate live-action swimbait! Made from soft plastic and impregnated with garlic, the technically advanced design of the Live Magic Shad mimics the swimming motion of a fleeing baitfish when retrieved. No matter how the Magic Shad is rigged, weightless, Texas, Carolina, drop shot, wacky, nail or on a jighead, the Live Magic Shad draw thunderous strikes no matter their mood. Ultimate live action swimbaitSeparate body sections joined by tough, thin stripsTrue multi-jointed swimming motionGarlic- and salt-impregnatedFine scale detailTop slit plus belly channelThe Live Magic Shad is the ultimate live-action swimbait! Made f
STORM WildEye Pro Paddle Tail - 3-1 2" - Glass Minnow - Softbaits
STORM's WildEye Pro Paddle Tail soft bait has the lifelike swagger to sway even lethargic fish to strike. This swimbait's thick paddle tail moves with subtle thumping action while its body produces an enticing side-to-side roll. Sporting translucent finishes and the 3-D WildEyes to mimic popular baitfish, the WildEye Pro Paddle Tail's durable body is designed with a unique top slot for easy rigging. These very well balanced swimming baits come with three interchangeable STORM Bait-N-Switch Jig Heads which allow you to change the bait without re-tying the jig. 3 heads, 3 bodies per pack. WPPT35 = 3-1/2" come with 1/8, 3/16 and 1/4 oz. jig heads. WPPT45 = 4-1/2" come with 3/16, 1/4, and 3/8 oz. jig heads. STORM's WildEye Pro Paddle Tail soft bait has the lifelike swagger to sway even lethargic fish to strike. This swimbait's thick paddle tail moves with subtle thumping action while its body produces an enticing side-to-side roll. Sporting translucent
Luck E Strike Luck ''E'' Strike Bass Magic Shakey Tail Swimbaits - 6'' - Pearl Salmon - Softbaits
The Luck ''E'' Strike Bass Magic Shakey Tail Swimbaits are hand-painted with holographic finish and lifelike eyes--just like the Bass Magic swimbaits! The Shakey Tail can be rigged a number of ways, the most popular being a Texas rig on a skakey head. Luck ''E'' Strike Bass Magic Shaky Head Jigs sold separately and can be found through item search for item number 38-426-962-01 The Luck ''E'' Strike Bass Magic Shakey Tail Swimbaits are hand-painted with holographic finish and lifelike eyes--just like the Bass Magic swimbaits! The Shakey Tail can be rigged a number of ways, the most popular being a Texas rig on a skakey head
STORM Kickin' Goby - Natural Goby - Softbaits
Thanks to its segmented body, kickin' tail and polycarbonate diving lip, the STORM Kickin' Goby produces an incredibly lifelike swimming action unlike anything you have seen before. Designed to swim slowly near the bottom like the real thing, the Kickin' Goby's soft, yet durable plastic body features a holographic insert and lifelike paint scheme for the ultimate in realism. Rigged with a premium upturned VMC hook. Thanks to its segmented body, kickin' tail and polycarbonate diving lip, the STORM Kickin' Goby produces an incredibly lifelike swimming action unlike anything you have seen before. Designed to swim slowly near the bottom like the real thing, the Kic
STORM Wildeye Live Shiner - 2" - 3 16 oz - Softbaits
STORM Wildeye Live Shiner has a realistic body shape, swims like a live baitfish and is prerigged. Strong soft plastic material has internal holographic swimmin' flash foil, holographic WildEyes and natural color patterns. Lure Specifications: Natural color patterns Holographic WildEye Rigged with a superior VMC needle-point hook and treble belly hook Lifelike swimming action Holographic swimmin&8217; flash foil Strong soft body with internal lead head STORM Wildeye Live Shiner has a realistic body shape, swims like a live baitfish and is prerigged. Strong soft plastic material has internal holographic swimmin' flash foil, holographic WildEyes and natural color patterns. Lure Specifications: Natur
STORM WildEye Pro Paddle Tail - 3-1 2" - Glass Minnow - Softbaits
STORM's WildEye Pro Paddle Tail soft bait has the lifelike swagger to sway even lethargic fish to strike. This swimbait's thick paddle tail moves with subtle thumping action while its body produces an enticing side-to-side roll. Sporting translucent finishes and the 3-D WildEyes to mimic popular baitfish, the WildEye Pro Paddle Tail's durable body is designed with a unique top slot for easy rigging. These very well balanced swimming baits come with three interchangeable STORM Bait-N-Switch Jig Heads which allow you to change the bait without re-tying the jig. 3 heads, 3 bodies per pack. WPPT35 = 3-1/2" come with 1/8, 3/16 and 1/4 oz. jig heads. WPPT45 = 4-1/2" come with 3/16, 1/4, and 3/8 oz. jig heads. STORM's WildEye Pro Paddle Tail soft bait has the lifelike swagger to sway even lethargic fish to strike. This swimbait's thick paddle tail moves with subtle thumping action while its body produces an enticing side-to-side roll. Sporting translucent
Offshore Angler? Shad Bodies - Opaque Chartreuse - 25 - Lures
Paddle tail designLifelike actionPerfect for umbrella rigs and swimbaitsPaddle tail design of the Offshore Angler XPS® Shad Bodies gives lifelike action and is perfect for umbrella rigs and swimbaits. Paddle tail designLifelike actionPerfect for umbrella rigs and swimbaitsPaddle tail design of the Offshore Angler XPS Shad Bodies gives lifelike action and is perfect for umbrella rigs and swimbaits.
Other Yum Money Minnow Swimbait Hooks - 6 0 - 1 4 oz. - Terminal Tackle
Ensure your Yum Money Minnow Swimbaits and other soft plastics are producing the most lifelike and enticing action possible by rigging them on Yum&39;s Money Minnow Swimbait Hooks. By weighting the hook and moving the center of gravity forward, these premium Money Minnow hooks give your bait a more distinctive look on the fall. Ensure your Yum Money Minnow Swimbaits and other soft plastics are producing the most lifelike and enticing action possible by rigging them on Yumamp;39;s Money Minnow Swimbait Hooks. By weighting the hook and moving the center of gravity forward, t
Yum F2 Money Craws - 4-3 4'' - 6 pack - Black Neon - Softbaits
Infused with Yum&8217;s F2 bass attractant Won't dry and shrivel up when left out of the package Attract, enrage, engage! Creates a feeding frenzy F2 Money Craw combines the action of a swimbait with the enticing profile of a crawfish. Whether pitched on a Texas rig, swam on a jighead or fished as a trailer behind your favorite jig, the Yum F2 Money Craw comes to life in the water. What makes the F2 Money Craw even more effective is Yum F2 attractant, a unique and powerful scent which is extremely effective on bass. Unlike any other attractant-injected bait, the Yum F2 Money Craw retains its suppleness and ''swimability,'' even when left out of the package. Independently tested by the University of Mississippi to be 30 percent more effective on bass than the leading attractant, Yum F2 attractant is known for its long-lasting effectiveness and continuous dispersal of scent. Available in a wide range of colors. Infused with Yumamp;8217;s F2 bass attractant Won't dry and shrivel up when left out of the package Attract, enrage, engage! Creates a feeding frenzy F2 Money Craw combines the action of a swimbait with the enticing profile of a crawfish. Wh
STORM WildEye Softbaits - Wildeye Swim Shad Spinnerbait - 3" - Firetiger - Softbaits
The Swim Shad Spinnerbait by STORM puts the incredible WildEye look on the business end of an "R"-shaft with a flashy holographic willow leaf blade. 3-pack.Dead-on swimming actions,seductive eyes, and durable PVC bodies that are as close to real as it gets. Check out the incredible holographic flash foil finishes! Rattle baits feature a noisy rattle chamber and are infused with anise oil; all styles are loaded with heavy salt. Pre-rigged with extra bodies; complete rigging instructions included. The Swim Shad Spinnerbait by STORM puts the incredible WildEye look on the business end of an amp;quot;Ramp;quot;-shaft with a flashy holographic willow leaf blade. 3-pack.Dead-on swimming actions,seductive eyes, and durable PVC bodies that are as cl
STORM Wildeye Live Shiner - 2" - 3 16 oz - Softbaits
STORM Wildeye Live Shiner has a realistic body shape, swims like a live baitfish and is prerigged. Strong soft plastic material has internal holographic swimmin' flash foil, holographic WildEyes and natural color patterns. Lure Specifications: Natural color patterns Holographic WildEye Rigged with a superior VMC needle-point hook and treble belly hook Lifelike swimming action Holographic swimmin&8217; flash foil Strong soft body with internal lead head STORM Wildeye Live Shiner has a realistic body shape, swims like a live baitfish and is prerigged. Strong soft plastic material has internal holographic swimmin' flash foil, holographic WildEyes and natural color patterns. Lure Specifications: Natur
STORM Live Kickin' Minnow - 6" - Blue Sardine - Lures
Durable soft plastic body Holographic Wild Eye Lifelike 3D lamination Segmented body Kickin&8217; tail Premium VMC black nickel treble hook The holographic Wild Eye, lifelike 3D lamination, segmented body, and kickin&8217; tail give this lure realism that demands immediate action from saltwater predators! STORM&8217;s rigged soft plastics are the perfect combination of soft body and heavy-duty hardware. Durable soft plastic body is rigged with a premium VMC black nickel treble hook. Durable soft plastic body Holographic Wild Eye Lifelike 3D lamination Segmented body Kickinamp;8217; tail Premium VMC black nickel treble hook The holographic Wild Eye, lifelike 3D lamination, segmented body, and kickinamp;8217; tail give this lu
STORM WildEye Rippin' Swim Shad - Blue Shad - Softbaits
Deadly cast, trolled or rip jiggedTough yet soft outer bodyHead weighted internally for ideal swimming actionInternal rattle chamberLifelike swimming actionHolographic swimmin&39; flash foilVMC Needle Point back hook and belly trebleSTORM® WildEye Rippin&39; Swim Shad boasts the lifelike, strike-drawing features that let anglers cast with 100% confidence. Made with a tough yet soft and supple plastic body that looks and feels natural, the WildEye Rippin&39; Swim Shad features a holographic swimmin&39; flash foil finish, internally weighted head, noisy rattle chamber and oversized paddle tail that combine to create the appealing sound and action anglers need and fish can&39;t refuse. Complete with a sharp VMC® back hook and belly treble for reliable hook-sets on fish that strike from behind or the bottom. Deadly cast, trolled or rip jiggedTough yet soft outer bodyHead weighted internally for ideal swimming actionInternal rattle chamberLifelike swimming actionHolographic swimminamp;39; flash foilVMC Needle Point back hook and belly trebleSTORM WildEye
Lake Fork Trophy Lures Live Magic Shad? - Watermelon Red Pearl - 4-1 2" - Softbaits
Ultimate live action swimbaitSeparate body sections joined by tough, thin stripsTrue multi-jointed swimming motionGarlic- and salt-impregnatedFine scale detailTop slit plus belly channelThe Live Magic Shad is the ultimate live-action swimbait! Made from soft plastic and impregnated with garlic, the technically advanced design of the Live Magic Shad mimics the swimming motion of a fleeing baitfish when retrieved. No matter how the Magic Shad is rigged, weightless, Texas, Carolina, drop shot, wacky, nail or on a jighead, the Live Magic Shad draw thunderous strikes no matter their mood. Ultimate live action swimbaitSeparate body sections joined by tough, thin stripsTrue multi-jointed swimming motionGarlic- and salt-impregnatedFine scale detailTop slit plus belly channelThe Live Magic Shad is the ultimate live-action swimbait! Made f
Bass Pro Shops Shad Clone - Smoke Red Copper Black Flake - Softbaits
Versatile designMolded slits in belly and back for easy riggingRealistic eyes and detailRig as a swimbait or on its side for flippin&39; and pitchin&39;Rig it the way you like! Bass Pro Shops&39; Shad Clone is molded with slits in its belly and back to accommodate easy rigging as a swimbait"or turn it on its side and you&39;ve got the perfect flippin&39; and pitchin&39; bait for working in cover. The Shad Clone has realistic eyes and detail. It&39;s also the perfect size to present as a tempting, tasty morsel. Versatile designMolded slits in belly and back for easy riggingRealistic eyes and detailRig as a swimbait or on its side for flippinamp;39; and pitchinamp;39;Rig it the way you like! Bass Pro Shopsamp;39; Shad Clone is molded with slits in its bel
STORM Suspending WildEye Swimming Shad Softbaits - 4" - Bluegill - Softbaits
These take shad baits to a whole new level! Sporting soft supple bodies, holographic swimmin' flash foil with heavy salt, dead-on swimming actions and realistic looking WildEyes, these specially weighted lures are deadly with slow stop &8216;n&8217; go retrieves. Equipped with a noisy rattle chamber and infused with anise oil, these tremendous lures come per-rigged with sharp hooks and extra bodies. 3 pack. Note: The 3" have only a treble hook. The 4" have a treble and back hook as shown in image above. These take shad baits to a whole new level! Sporting soft supple bodies, holographic swimmin' flash foil with heavy salt, dead-on swimming actions and realistic looking WildEyes, these specially weighted lures are deadly with slow stop amp;8216;namp
Gary Yamamoto Custom Baits - Swimbaits - 5" - Black Blue Holographic Chartreuse Flake - Softbaits
Proven effective on California lunkers, Gary Yamamoto's Swimbaits are quickly becoming a sensation throughout the U.S. Designed with a slender, minnow-like profile and a large, high-action tail with graduated sections, these Yamamoto Swimbaits are salt-impregnated and offer a nice smooth-and-even fall rate making them the perfect tournament bait. Size: 5"; 5 pack. Size: 3-1/2"; 6 pack. Proven effective on California lunkers, Gary Yamamoto's Swimbaits are quickly becoming a sensation throughout the U.S. Designed with a slender, minnow-like profile and a large, high-action tail with graduated sections, these Yamamoto Swimbaits are sa
STORM WildEye Live Goby Lure - 3'' - Softbaits
Find a spot in your tackle box for STORM's WildEye Live Goby because it's the perfect all around lure for casting, drifting and slow trolling for smallmouth! Pre-rigged and sporting lifelike color patterns with STORM's internal holographic flash foil finish, the durable, soft plastic WildEye Live Goby is weighted so it swims slowly near the bottom like the real thing. Three pre-rigged lures per pack. Find a spot in your tackle box for STORM's WildEye Live Goby because it's the perfect all around lure for casting, drifting and slow trolling for smallmouth! Pre-rigged and sporting lifelike color patterns with STORM's internal holographic flash foil
Panther Martin Vivif Minnow - 2-1 2" - Rainbow Trout Holograph - Softbaits
A very flashy swim bait, with lots of wigglin', wobblin' action. Vibrant holographic colors shimmer through the water like a real baitfish. The high dorsal fin acts like a rudder to track true on the retrieve; unique nose eyelet imparts better lift-drop action. Long shank Mustad hook; thin, high-action tail section. A very flashy swim bait, with lots of wigglin', wobblin' action. Vibrant holographic colors shimmer through the water like a real baitfish. The high dorsal fin acts like a rudder to track true on the retrieve; unique nose eyelet imparts better lift-d
Berkley PowerBait Swim Shad Swimbaits - 4'' - 7 16 oz. - Bunker - Softbaits
A Bass Pro Exclusive! Loaded with PowerBait fish attractant, this soft Swim Shad Swimbait from Berkley is designed to tempt any fish is available in assorted sizes and a range of great-looking color patterns. Complete with a holographic foil insert for extra flash and realism; high-action paddle tail; premium hook. A Bass Pro Exclusive! Loaded with PowerBait fish attractant, this soft Swim Shad Swimbait from Berkley is designed to tempt any fish is available in assorted sizes and a range of great-looking color patterns. Complete with a holographic foil insert f
STORM WildEye Live Series Lure - Crappie - 3" - Softbaits
STORM&8217;s WildEye Live Crappie is pre-rigged with a premium VMC needle-point hook and treble belly hook. The realistic crappie color pattern and body shape makes this lure irresistible and perfect for clear-water presentations. Three pack. Lure Specifications: Natural color patterns Holographic WildEye Rigged with a superior VMC needle-point hook and treble belly hook Lifelike swimming action Holographic swimmin&8217; flash foil Strong soft body with internal lead head STORMamp;8217;s WildEye Live Crappie is pre-rigged with a premium VMC needle-point hook and treble belly hook. The realistic crappie color pattern and body shape makes this lure irresistible and perfect for clear-water presentations. Three pack. Lur
STORM Live Kickin' Minnow - 6" - Blue Sardine - Lures
Durable soft plastic body Holographic Wild Eye Lifelike 3D lamination Segmented body Kickin&8217; tail Premium VMC black nickel treble hook The holographic Wild Eye, lifelike 3D lamination, segmented body, and kickin&8217; tail give this lure realism that demands immediate action from saltwater predators! STORM&8217;s rigged soft plastics are the perfect combination of soft body and heavy-duty hardware. Durable soft plastic body is rigged with a premium VMC black nickel treble hook. Durable soft plastic body Holographic Wild Eye Lifelike 3D lamination Segmented body Kickinamp;8217; tail Premium VMC black nickel treble hook The holographic Wild Eye, lifelike 3D lamination, segmented body, and kickinamp;8217; tail give this lu
STORM Live Kickin' Shad - 4'' - 1 2 oz. - Olive Shiner - Softbaits
Kickin' Minnow action in a Swim Shad profile Durable soft body with holographic insert Lifelike segmented body produces authentic action Slow sinking Soft PVC material with reinforcing mesh and hard inner core Rigged with a Black Nickel VMC treble hook Anything but typical, the STORM Live Kickin' Shad is a soft body, lipless, segmented bait that runs with an authentic shad action that big fish unleash on. Designed with all the characteristics of STORM's Live and WildEye series baits, the Live Kickin' Shad's durable soft body has a holographic insert and lifelike WildEye, adding to its realism to track suspecting fish in. The Live Kickin' Shad's delicate outer layer of soft PVC material is reinforced with a mesh liner and durable hard inner core to withstand big hits, again and again. Rigged with a Black Nickel VMC treble hook. Kickin' Minnow action in a Swim Shad profile Durable soft body with holographic insert Lifelike segmented body produces authentic action Slow sinking Soft PVC material with reinforcing mesh and hard inner core Rigged with a Black Nickel VMC trebl
STORM WildEye Live Series Lure - Crappie - 3" - Softbaits
STORM&8217;s WildEye Live Crappie is pre-rigged with a premium VMC needle-point hook and treble belly hook. The realistic crappie color pattern and body shape makes this lure irresistible and perfect for clear-water presentations. Three pack. Lure Specifications: Natural color patterns Holographic WildEye Rigged with a superior VMC needle-point hook and treble belly hook Lifelike swimming action Holographic swimmin&8217; flash foil Strong soft body with internal lead head STORMamp;8217;s WildEye Live Crappie is pre-rigged with a premium VMC needle-point hook and treble belly hook. The realistic crappie color pattern and body shape makes this lure irresistible and perfect for clear-water presentations. Three pack. Lur
Panther Martin Vivif Minnow - 2-1 2" - Rainbow Trout Holograph - Softbaits
A very flashy swim bait, with lots of wigglin', wobblin' action. Vibrant holographic colors shimmer through the water like a real baitfish. The high dorsal fin acts like a rudder to track true on the retrieve; unique nose eyelet imparts better lift-drop action. Long shank Mustad hook; thin, high-action tail section. A very flashy swim bait, with lots of wigglin', wobblin' action. Vibrant holographic colors shimmer through the water like a real baitfish. The high dorsal fin acts like a rudder to track true on the retrieve; unique nose eyelet imparts better lift-d
STORM Kickin' Minnow - 4" - Goldfish - Softbaits
Segmented body with kicking tailDurable soft plastic bodyRigged with a premium red VMC hook (8'' and 10'' model comes with two red treble hooks)Lifelike swimming actionHolographic insertHolographic WildEyePolycarbonate lip The Kickin' Minnow's segmented body and kicking tail provide more realistic swimming action than traditional soft plastic minnow imitations, while its polycarbonate lip helps get the bait deep quickly. STORM's signature holographic WildEye and body insert add extra fish-enticing flash. Segmented body with kicking tailDurable soft plastic bodyRigged with a premium red VMC hook (8'' and 10'' model comes with two red treble hooks)Lifelike swimming actionHolographic insertHolographic WildEyePolycarbonate lip The Kickin' Minnow's seg
STORM Live Kickin' Shad - 4'' - 1 2 oz. - Olive Shiner - Softbaits
Kickin' Minnow action in a Swim Shad profile Durable soft body with holographic insert Lifelike segmented body produces authentic action Slow sinking Soft PVC material with reinforcing mesh and hard inner core Rigged with a Black Nickel VMC treble hook Anything but typical, the STORM Live Kickin' Shad is a soft body, lipless, segmented bait that runs with an authentic shad action that big fish unleash on. Designed with all the characteristics of STORM's Live and WildEye series baits, the Live Kickin' Shad's durable soft body has a holographic insert and lifelike WildEye, adding to its realism to track suspecting fish in. The Live Kickin' Shad's delicate outer layer of soft PVC material is reinforced with a mesh liner and durable hard inner core to withstand big hits, again and again. Rigged with a Black Nickel VMC treble hook. Kickin' Minnow action in a Swim Shad profile Durable soft body with holographic insert Lifelike segmented body produces authentic action Slow sinking Soft PVC material with reinforcing mesh and hard inner core Rigged with a Black Nickel VMC trebl
STORM Kickin' Slab Jerkbait - 4'' - Black Crappie - Softbaits
These STORM Kickin' Slab jerks are excellent baitfish imitators. Equipped a durable soft plastic body, detailed holographic insert, realistic WildEye stare, strong polycarbonate lip and an incredibly lifelike swimming action, these jerk baits are rigged with ultra-sharp premium VMC treble hooks for precise hook sets. The 8'' Kickin' Slab Jerkbaits are equipped with two ultra-sharp premium VMC treble hooks. The 4" are equipped with one ultra-sharp premium treble hook. These STORM Kickin' Slab jerks are excellent baitfish imitators. Equipped a durable soft plastic body, detailed holographic insert, realistic WildEye stare, strong polycarbonate lip and an incredibly lifelike swimming action, these jerk baits are rig
Berkley PowerBait Swim Shad Swimbaits - 4'' - 7 16 oz. - Bunker - Softbaits
A Bass Pro Exclusive! Loaded with PowerBait fish attractant, this soft Swim Shad Swimbait from Berkley is designed to tempt any fish is available in assorted sizes and a range of great-looking color patterns. Complete with a holographic foil insert for extra flash and realism; high-action paddle tail; premium hook. A Bass Pro Exclusive! Loaded with PowerBait fish attractant, this soft Swim Shad Swimbait from Berkley is designed to tempt any fish is available in assorted sizes and a range of great-looking color patterns. Complete with a holographic foil insert f
Bass Pro Shops Lazer Eye Shad - 4" - Chartreuse Shad - Softbaits
Super swimming action Oversized Lazer Eyes Natural holographic finish Durable soft plastic body The swishing tail action on our double-jointed Lazer Eye Shad is enough to make any bass want to engulf it as soon as it comes into range. But the oversized Lazer Eyes and ultra-natural holographic finish just combine to aggravate the situation. Super swimming action. Durable soft-plastic body, pre-rigged with a super-sharp premium hook. Super swimming action Oversized Lazer Eyes Natural holographic finish Durable soft plastic body The swishing tail action on our double-jointed Lazer Eye Shad is enough to make any bass want to engulf it as soon as it comes into range. But the ove
STORM Kickin' Minnow - 4" - Goldfish - Softbaits
Segmented body with kicking tailDurable soft plastic bodyRigged with a premium red VMC hook (8'' and 10'' model comes with two red treble hooks)Lifelike swimming actionHolographic insertHolographic WildEyePolycarbonate lip The Kickin' Minnow's segmented body and kicking tail provide more realistic swimming action than traditional soft plastic minnow imitations, while its polycarbonate lip helps get the bait deep quickly. STORM's signature holographic WildEye and body insert add extra fish-enticing flash. Segmented body with kicking tailDurable soft plastic bodyRigged with a premium red VMC hook (8'' and 10'' model comes with two red treble hooks)Lifelike swimming actionHolographic insertHolographic WildEyePolycarbonate lip The Kickin' Minnow's seg
Bass Assassin Swimbait Assassin - Albino Shad - 10 Pack - Softbaits
Although the Bass Assassin 2'' Swimbait Assassin is one of the top options for chasing crappie, anglers should not overlook them when it comes time for bassin&8217; action. Made from Bass Assassin's super soft plastic, the Swimbait Assassin features a very large paddle tail that pushes water and gives it an outstanding swimming action mimicking a fleeing baitfish &8211; an action crappie and bass both love. 2''. 10 pack. Although the Bass Assassin 2'' Swimbait Assassin is one of the top options for chasing crappie, anglers should not overlook them when it comes time for bassinamp;8217; action. Made from Bass Assassin's super soft plastic, the Swimbait Assassin featu
Berkley PowerBait Swim Shad Swimbaits - 4'' - 7 16 oz. - Bunker - Softbaits
A Bass Pro Exclusive! Loaded with PowerBait fish attractant, this soft Swim Shad Swimbait from Berkley is designed to tempt any fish is available in assorted sizes and a range of great-looking color patterns. Complete with a holographic foil insert for extra flash and realism; high-action paddle tail; premium hook. A Bass Pro Exclusive! Loaded with PowerBait fish attractant, this soft Swim Shad Swimbait from Berkley is designed to tempt any fish is available in assorted sizes and a range of great-looking color patterns. Complete with a holographic foil insert f
Bass Pro Shops Lazer Eye Shad - 4" - Chartreuse Shad - Softbaits
Super swimming action Oversized Lazer Eyes Natural holographic finish Durable soft plastic body The swishing tail action on our double-jointed Lazer Eye Shad is enough to make any bass want to engulf it as soon as it comes into range. But the oversized Lazer Eyes and ultra-natural holographic finish just combine to aggravate the situation. Super swimming action. Durable soft-plastic body, pre-rigged with a super-sharp premium hook. Super swimming action Oversized Lazer Eyes Natural holographic finish Durable soft plastic body The swishing tail action on our double-jointed Lazer Eye Shad is enough to make any bass want to engulf it as soon as it comes into range. But the ove
Bass Pro Shops XPS Swim Bait Hooks - 1 4 oz. - 5 0 - Terminal Tackle
Our weighted hook is made to enhance the performance of today&39;s soft plastic swimbaits and features a handy spiral keeper that holds your bait in line with the hook point for more hook-ups. Our weighted hook is made to enhance the performance of todayamp;39;s soft plastic swimbaits and features a handy spiral keeper that holds your bait in line with the hook point for more hook-ups.
Lake Fork Trophy Lures Live Baby Shad Swimbait - Black Pearl - Softbaits
Destined to be a classic Micro swimbait offers big-time action Action is enhanced by its segmented body with swim slots and a high-action pintail Catch everything bait appeals to a wide variety of gamefish If you&8217;re looking for a ''catch everything bait,'' then Lake Fork Tackle's Live Baby Shad Swimbait is the bait you need. Destined to be a classic, the Live Baby Shad is a 2-1/4'', micro swimbait that appeals to all types of gamefish, largemouth, smallmouth, walleye, crappie, trout and bream. The Live Baby Shad's deadly swimming action is enhanced by its segmented body with swim slots and a high-action pintail. Available in a wide variety of colors to ensure there&8217;s a Live Baby Shad bait that matches the forage in your local waters. Size: 2-1/4''. 15 pack. Made in USA. Destined to be a classic Micro swimbait offers big-time action Action is enhanced by its segmented body with swim slots and a high-action pintail Catch everything bait appeals to a wide variety of gamefish If youamp;8217;re looking for a ''catc
Berkley Havoc Grass Pig Softbaits - 5" - Bama Bug - Softbaits
Designed by Bobby LaneIrresistible "wiggle" actionFish it many different waysThe combination of body shape and tail design allows you to fish the Berkley Grass Pig as slow as you want and still maintain its irresistible wiggle action. Designed by pro angler Bobby Lane, the Grass Pig may be fished many different ways"with excellent results. Made in USA. Designed by Bobby LaneIrresistible amp;quot;wiggleamp;quot; actionFish it many different waysThe combination of body shape and tail design allows you to fish the Berkley Grass Pig as slow as you want and still maintain its irresistible wiggle action.
Swimbaits 9" Silver Shad
Swimbaits 9" Silver Shad Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Hamme
Swimbaits 9" Toast
Swimbaits 9" Toast Big Hammer swimbaits are easily recognized by the original Big Hammer Square Tail design. This unique Square Tail combined with hydrodynamic body designs create an unparalleled vibrant swimming action even at very slow retrieve speeds. Using the finest quality plastic available creates a bait that is not only beautifully crisp and clear but also has the perfect balance between durability and action. Freshwater or saltwater, anytime of year, tie one on and see for yourself how "Nothing kicks like the tail of a Big Hammer". Why do Big Hammer Swimbaits Have Better Action? You've heard claims that Big Hammer swimbaits are better than other swimbaits, or more specifically, they have better action than other swimbaits. While there is no better proof than simply testing the baits yourself I thought I might elaborate a bit. My love of Big Hammer began in 1998 when I started inshore fishing for California Halibut using swimbaits. I had never fished a swimbait before and didn't know much about them. I asked a friend which one he liked the best and he said, "Buy a couple of each brand and watch what they do in the water. Pay close attention not only to the tail action but also to the body action." I did exactly what he said and from the first day I was sold on Big Hammer, and began my nearly decade long "research project" into why they swim better. With swimbaits action should be looked at in two parts: tail and body. Tail action is important but one of the main features of a swimbait is that the body actually "swims" like a fish, or "snakes" through the water with a tantalizing, realistic "wiggling" and "wobbling" motion. The body action or "swimming motion" is just as important, if not more important, than the tail action. But surprisingly, body action is often overlooked. In fact, if my friend had not told me to pay attention to both the tail and body action I am sure I would have focused on what the tail was doing and not what the body was doing during the retrieve. There are two elements about the Big Hammer design that I believe gives them such great action. First, and probably the most obvious is Big Hammer's original Square Tail? design. The reason the Big Hammer tail design creates better action is simple - more surface area that the water has to push around. The tail being the same width at the top where it meets the body and at the bottom is one of the key elements - especially in how the tail moves at slow speeds. Water flowing down the side of swimbait will speed up and create lift, much like air over the top of an airfoil (airplaine wing). When this happens that faster moving water hits the wide tail at the top of the bait creating much more action than if the tail was thin at the top or oval shaped. The second element that gives Big Hammer swimbaits that realistic swimiming and rocking action is the hydrodynamic shape of the body. Countless hours of testing, shaping, and re-testing went into the design of Big Hammer swim







































































